At the heart of Timewise Coffee is a belief that coffee isn’t just a beverage, it’s a way to connect, reflect, and ignite purpose. That belief takes form in every bag of AMBITION, a light roast organic coffee from the lush highlands of Ethiopia. Crafted for the go-getters, doers, and mindful sippers, AMBITION offers more than great flavor.t’s an invitation to awaken your senses and move with intention.

Origin Story: Grown in the Highlands of Ethiopia

AMBITION is cultivated in the legendary coffee-growing regions of Bombe, Sidama in Ethiopia, where beans thrive at elevations between 1,910 and 2,010 meters above sea level. The coffee is produced by local farmers and processed at the Qonqana washing station, named for a river that passes through the area. The result is an expressive and flavorful coffee, full of dynamic floral notes and caramelized sweetness.

Organic and responsibly sourced, AMBITION is rooted in a commitment to ethical growing practices and environmental sustainability. Each bean reflects the care of the hands that nurtured it, ensuring that what you taste is pure, clean, and full of integrity.

Tasting Notes: Jasmine, Peach & Vanilla

What sets AMBITION apart is its bright, floral, and inviting flavor profile. Upon brewing, it greets you with a soft aroma of jasmine, followed by the ripe sweetness of peach, and finishes with smooth, velvety notes of vanilla. It’s a balanced and elegant cup, light in roast, but full in expression.

Whether you’re beginning your day or pausing for reflection, this flavor creates an experience that’s both calming and inspiring.

Light Roast, Big Personality

AMBITION is roasted to a light level, intentionally preserving its origin characteristics and delicate aromatics. This style of roast allows the bean’s natural acidity, floral tones, and nuanced fruit notes to shine. It’s perfect for pour-over methods, but versatile enough for any brewing routine that celebrates clarity and balance.

A Design That Speaks Volumes

The visual design of AMBITION is bold and aspirational. Packaged in a minimalist white bag with an eye-catching illustration of an astronaut in space, it tells a story of exploration and vision. This isn’t just a coffee for waking up, it’s a coffee for looking up, a daily reminder that greatness begins with a single, intentional step.

The clean design, clear labeling, and symbolic imagery all work in harmony to mirror the experience within: elevated, focused, and ready to inspire you to embrace your deepest calling for something greater, something beyond yourself. 

A Coffee with Purpose

• Single-origin and organic for a transparent, traceable cup

• Flavorful and light-bodied, ideal for those who love floral, fruity complexity

• Thoughtfully designed packaging that reflects intention and inspiration

• Grown with respect for nature and the people behind every harvest

Every element of AMBITION: flavor, origin, design, and mission aligns with Timewise Coffee’s core values: mindfulness, connection, and the courage to dream bigger.

Brewing Suggestions

To fully express AMBITION’s flavor, we recommend:

• Pour-over (V60 or Chemex): highlights jasmine and peach with delicate clarity

• Cold brew: creates a refreshing cup with softened acidity and smooth sweetness

• Drip or batch brew: balanced and bright with a clean finish

However you brew it, make space for the moment. Let the aroma ground you. Let the flavor lift you.

Fresh Coffee Delivered to Your Door

Want to make sure AMBITION is always within reach? Try our flexible subscription service.

• Freshly roasted to order. Just for you

• Delivered on your preferred schedule, weekly or monthly

• Available as whole bean or perfectly ground for your brewing style

• Save 10% on every order with easy auto-renew

• Support ethical, direct trade partnerships with our farmers

• Enjoy premium, chemical-free specialty-grade beans

• Never run out of your favorite coffee again

With Timewise Coffee, your daily brew becomes more than a caffeine fix; it’s a daily commitment to savor the present, dream bigger, and find your spark.

Shop AMBITION Coffee Now and experience a cup that lifts your spirit and fuels your purpose one mindful moment at a time.

Start Your Organic Coffee Subscription Now

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